What we want Queensland's digital identity to look like in a generation
We secured six permanent onchain TLDs for Queensland. Here is the future we are building toward — and why the work starts now.
What we think the web should have been from the start
We built permanent onchain addresses for Queensland because we believe digital identity was never meant to be something you rent. Here's why.
What we tell people who don't think they need a digital address
The most common objection we hear isn't scepticism — it's a misunderstanding of what a digital address actually is.
What we say to people who think this is just crypto hype
We hear the scepticism. We think it's reasonable. Here's why we built something different — and why it matters for Queenslanders who've never touched crypto.
What we said no to — and why it mattered
The clearest decisions we ever made weren't about what to build. They were about what to refuse. Here's why constraint became our compass.
What we mean when we say yours forever
When we say yours forever, we don't mean it as a promise. We mean it as a technical description of how onchain ownership works.
What we mean by 'building together'
Building together isn't a slogan for us — it's a description of how the Queensland namespace actually comes to life.
What we hope .brisbane2032 becomes
A reflection on what we hope .brisbane2032 will ultimately stand for — beyond a Games, beyond a date, and long into Brisbane's future.
What we got wrong early on
Building infrastructure for an entire state means getting things wrong before you get them right. Here's what we missed, and what it taught us.
What we cut — and why cutting is a form of building
Every project is defined as much by what it removes as what it adds. Here's what we chose not to build — and why those decisions matter.
What wallet-free means for the people who claim their address
Removing the crypto wallet from the onboarding process isn't a convenience feature. It's a decision about who this project is actually for.
What trustless means when it comes to your address
Your address shouldn't depend on our survival. Here's what trustless really means — and why it changes everything about owning an onchain address.
What 'tribe' means to us and why we chose that word
We didn't choose the word tribe lightly. Here's what it means to us, and why no other word came close.
What the world will search for when Brisbane hosts the world
When billions of eyes turn to Brisbane, the digital namespace becomes the front door. We built Queensland's permanent onchain addresses to be ready.
What the world looks like when geographic namespaces are owned by the people they name
When communities own the digital addresses that carry their names, something fundamental shifts — not just in infrastructure, but in identity, sovereignty, and belonging.
What the sceptics get right — and where they stop being right
We take the sceptics seriously. Here's what they get right about blockchain domains — and where their argument runs out of road.
What the roadmap looks like when you think in decades
Most roadmaps are written for quarters. Ours is written for generations. Here's what that changes about everything.
What the registry is and why we're building it
We built a registry that gives Queenslanders permanent onchain addresses — owned once, for life, with no renewals and no middlemen.
What the regions of Queensland have in common
Queensland spans rainforests, reefs, outback plains, and surf beaches — yet something unmistakable holds all of it together. We explore what that is.
What the payment use case means for local Queensland businesses
When your business address can also receive payments, identity and commerce collapse into a single permanent asset. Here's what that means for Queensland.
What the outback and the coast have in common
Queensland is vast enough to hold the outback and the ocean in the same name. Here's why .queensland belongs to all of it.